We need to engage with people that live in London, and people that visit London, at the times that they’ll be most receptive to understanding the benefits of river travel.
I think the best way to do this is to advertise on the London Underground. I can use the Underground's digital advertising; LCDs, Digital Escalator Panels and Cross Track Projections. I could also do static adverts for the stations without this infrastructure.
Some of the adverts use more than one screen at a time to make a big advert like this car one:
To make a big impact I could use multiple screens to make a kind of virtual tank of water that fills up and empties out on a loop. When the water drains away it could leave behind a slogan like 'A better view' and the Thames Clippers logo. but that doesn't have much to do with the water.
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