No Thames

After talking to Giles, my new idea for the Thames Clippers campaign is to take the River Thames off of a map of London with major landmarks and stations still visible. Then after a few seconds the river will come in and link it all together. The main idea here is that Londoners can sometimes forget about the Thames being a transport link, and the advert saying 'did you know, theres this really handy transport link that goes right through the centre of London'

The animation will have to be in a graphicy style, and not too close to a satellite map, so that when the Thames eventually comes in it doesn't look like a disaster movie.

I thought about using the very well known tube map and distorting it to make the Thames stand out.

Big Ben

I was going to show an over-complicated tube map to show how much easier and simple the Thames is in comparison, but it cluttered up the design of the animation.

An early layout

This screenshot from Google Earth shows how the O2 and Canary Wharf are so far away from the other landmarks, which are all quite close together near the top of this picture. I had to use some artistic license to fit them all in. 

This was when I decided there weren't enough landmarks and I added the Tate Modern and 1 Canada Sq. (Canary Wharf) but my family said it was better before, and now looking back at it compared with the final one (below) I agree.

The Final layout, showing Houses of Parliament, London Eye, St Paul's Cathedral, Tower Bridge and Millennium Dome/O2 with a very simplified/mutated Thames.

Final Animation