Cereal - 'Healthier'

The packaging for cereal marketed as being 'healthier' tends to have more subdued colours, and a simple design. Organic shapes like leaves and corn make is look all natural and lovely.

Cereal - Childerens

If I chose to make a cereal box, I would have to consider which type of cereal to package. This is becuase there is a wide range of cereals available in the shops, with different target audiences and therefor different packaging designs. The most obvious 'genre' is Childeren's cereal, the boxes usually have a cartoon character on the front and a more colourful and bold design.

Packaging Yourself - New Project

For this project I will be researching conventions used in product packaging and using them to make my own packaging based around my name. I will be looking at

• Colours
• Graphics
• Typography
• Logos
• Layout

At the end of the project I will have produced a 3D representation of my packaging, made using Illustrator.

At the moment I am deciding between making a box for:

• Tissues
• Cereal
• Tea
• Ready meals
• Cereal Bars

I think that the ready meal would be the hardest to make, because from looking at the Sainsburys, Iceland and Birdseye websites I've noticed that they all have photographs of the food on them, which would be hard to make as a vector image, without using live trace.

Tissues and tea would be easier, because they are not advertising how they look, because people don't really care what thier tea bags look like, and tissues all look basically the same inside the box.

From looking at the sainsburys website tissue section I can see that the graphics on tissue

boxes are mainly feminine colours and photos of soft things - feathers, flowers, water ripples etc. The main exception is the Kleenex 'Mansize' tissues, which are clearly marketed to men, with the dark, metallic look and block capitals reassuring customers that the new pack still contains mansize tissues.

Final Images

Here are my final jpeg panoramas

(click for a bigger version )

FIVE Panoramas

I now have 5 panoramas, in varying states of finishedness.

At the harbour I took photos in two places, on a boardwalk between two rows of new buildings and one one the beach between the sea and the harbour.

I need to decide which 3 to finish and use as my final pieces.

First (almost) finished QTVR

After finishing my Towner Art Gallery panorama, I opened it on Real Viz to turn it into a Quicktime .mov file:

However when I panned around I noticed that the window frame in this section doesn't look right, it bends in the middle where two photos join, so I will have to warp the layers to change the sharp corner into a gradual curve.

Garden Panorama

Today I took a third panorama outside in my back garden. I had been thinking of taking one there becuause it would show all the victorian terraced houses around where I live, which would be older than the Towner, but more modern than the castle. I took the images quickly as the sun was going down and I didn't want there to be too much difference in lighting between the photographs. But I like the orangey quality of the light, that's why I did it so late in the day, also, it was raining all morning.

I'm not sure if I'll use this panorama as a final QTVR becuase it's doesn't really fit in with my theme - the only buildings you can see are my house and the sheds. I still intend to make a panorama at Sovereign harbour, so I'll decide which to use after I've taken them.

Towner Contact Sheet

Towner EXPOSURE

I took two photos of this section to get detail both inside the building and out the window. Then I will use my layer masks to show the right parts of each one.

Towner Panoraama

My theme, I've now decided, will be the age of buildings, or something like that. The ruins of Pevensy Castle will be the oldest and then for a modern building I took a panorama in the Towner art gallery in Eastbourne. It's the most modern looking building I could think of and I thought it would be good if I could get the sea, and the building, in the shot.

However when I got there i found that the most photogenic side of the building, wasn't opposite the sea and the side facing the seafront was a bit boring. So I decided to take the 360 photo inside the building.

This is the corridor on the top floor of the building. I chose this location because I wasn't allowed to take any photos that had any artwork in, so it would have been impossible to have a 360 degree panorama in a gallery, without including any art. I also chose it because there was a large window at either end with views from quite high up.

On one side there was a rather long, plain white wall so I have cheated a bit by removing part of the wall, so that the viewer doesn't have to scroll through an empty, white space.

This is a contact sheet of all the photos I took which shows the plain wall:

I am going to take another panorama of a modern building, or buildings as I don't think that this one was very successful. I will take the next panoramic photo at the harbour, in Eastbourne because all of the buildings are fairly modern, and it is quite picturesque.