Tuesday 16 November 2010

Handmade Advertising

I've been looking on ibelieveinadv.com for recent handmade adverts. Here's some:

"Glassing. Sunglasses for immatures." Theres also a TV version

Childish hand-drawn picture would stand out against other adverts and make the brand look fun.


Volkswagon. The Road
Don't know what this is trying to say, but they've used textured images to look all nice and touchy feely.


BBC Knowledge 'Honk if you're human'


Usave 'Live Fast Save Young'

Not handmade, but uses textures to pretend to be.

MCEL MFW Mozambique Fashion Week: National Geographic
Source

I love these! The colours look extra vibrant next to each other. I don't know how these were made, but I like it.

The American Cancer Society: Am I Collective, Dan Funderburgh




VERY hard to read but looks nice up close. Like the fade from happy colourful on the left to grey horrible smokey land on the right.


Maximidia














Maximidia show how the cutting edge of today will quickly fade to old fashioned and out of date by illustrating them 1950s(?) style. The illustrations are very contempory but I don't think the text looks authentic enough, it looks like vectors and the strokes on Skype and Twitter look too modern.


Omo Washing Powder: Dirt is Good
Omo (Persil) have really gone to town with the handmade splashy, textured, 'real' paint idea that the brief talks about. Without making the image 'for real' the advert wouldn't work, you can never really get the look of 'dirt' by purely using software.

CEAT SUV Radials
Takes the wild out of the wilderness

Uses happy, friendly, childish plasticine to show how SUVs "take the wild out of the wilderness".  Nice artwork to make you think SUVs are too.

TETLEY


With this advert Tetley are going back to their old, well known advertising campaign that they abandoned in 2001, the Tetley Tea Folk. The graphics may be clearer now, with digital effects like the semi transparent tea and the distorted reflection in the tea urn, but they still look hand drawn and hand painted. 


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