Cornflakes

I decided to look at different branded cornflake boxes, to look at the similarities between them, and their differences. They were Kellogs, Tesco, Waitrose, Sainsburys and Whole Earth organic cornflakes. The organic cornflakes are a bit of an anomaly in terms of the packaging design becuase they are marketed as a natural alternative to kellogs or supermarket own brand cornflakes.

The supermarket own brand boxes are all similar colours, red yellow and orange, which could be because supermarkets want their customers to recognize which product they want if they are in a supermarket they don't usually shop in.